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Claus Helfenschneider
Interactive Applications & Digital Experiences
VASHI

VASHI Love Wall

Agency:FIELD

A permanent, globally connected interactive retail installation that transforms handwritten love messages into a living digital archive. Customers create personal messages on iPads which are animated and rendered in real time on a large-format display as part of a dynamic particle-based composition. The system connects multiple international stores via cloud synchronization, enabling message persistence, moderation, and long-term operational stability.

Roles

  • Technical Director (Interactive Systems)
  • Lead Unity Developer
  • System Architecture & Integration
  • Real-Time Graphics
  • Interface Prototyping & Hardware Integration
  • On-Site Deployment & Technical Support

Stack

  • Unity
  • Cloud Storage
  • iOS
  • GPU Particle Systems & Shaders
  • Cloud-Synced Distributed Systems
  • Depth Camera Integration
  • Storefront of Vashi jewelry shop with large glass windows and illuminated displays, and a huge illuminated screen behind the central entrance door.

Outline

The VASHI Love Wall is a permanent interactive installation designed for flagship and international retail locations, evolving an established brand ritual into a digitally preserved, spatially responsive experience.

Visitors create handwritten messages on iPads, which are transmitted to a large-format display and rendered as animated, hand-drawn forms within a continuously evolving particle-based visualization. Each message retains its unique motion and character, becoming part of a growing, curated archive.

To further animate the installation, a depth camera mounted above the display detects the silhouettes and movement of people in front of the wall. This spatial input subtly influences the particle system—gently displacing messages and modulating color and motion—creating a sense of presence and responsiveness without disrupting the contemplative nature of the experience.

The system supports user profiles, cross-visit message retrieval, daily cloud synchronization between international stores, and staff-controlled moderation and visual scheduling. Visual moods evolve procedurally throughout the day and seasons, while remaining adaptable to active retail campaigns.

  • Inside the VASHI store, a central staircase with glass railings, wood accents, and a large digital screen on the far wall. Desks and shelves are visible in the background.

Technical Direction & System Architecture

I owned the technical design and delivery of the complete interactive system, spanning real-time graphics, spatial sensing, distributed infrastructure, and long-term deployment in live retail environments. I also led technical decision-making across hardware selection, software architecture, and specialist integration.

Ownership & Architecture

  • Designed and implemented the full system architecture across wall installation, iPad applications, sensor input, messaging infrastructure, and cloud services
  • Selected and integrated depth-sensing hardware to extend the installation with ambient spatial interaction
  • Defined communication protocols and data structures using an MQTTMessage Queuing Telemetry Transport, an IoT messaging protocol-based hub
  • Directed and integrated specialist GPU particle system development into the production pipeline
  • Inside the VASHI Covent Garden flagship store, a large digital screen showing the Love Wall installation, a desk and shelves with jewelry displays with wood accents.

Interactive & Spatial Systems Development

  • Developed the Unity-based wall application rendering thousands to tens of thousands of animated message particles in real time
  • Implemented depth-camera–driven interaction, translating passerby silhouettes into subtle particle displacement and color modulation
  • Built the iPad drawing application with high-frequency input capture and advanced stroke smoothing for natural handwriting
  • Ensured drawn messages were animated and replayed exactly as authored

Platform & Distribution

  • Implemented daily cloud synchronization enabling message persistence and cross-store retrieval
  • Built user profile and message history systems for returning visitors
  • Supported simultaneous multi-device input across multiple iPads per store

Productization & Stability

  • Developed staff-facing moderation and management tools (manual review, tagging, deletion)
  • Implemented visual theme control, scheduling, and day/night transitions
  • Enabled remote deployment, configuration, and long-term maintenance without on-site presence

System Overview & Technical Characteristics

  • Wall Installation

    • Unity-based real-time application
    • Large-format display with procedurally animated particle compositions
    • Depth camera–driven spatial interaction influencing motion and color
    • Shader-driven mood transitions responsive to time and environment
  • Spatial Sensing

    • Overhead depth camera capturing silhouettes and movement
    • Real-time translation of presence into low-intensity visual forces
    • Designed to enhance liveliness without overt gestural control
  • iPad Applications

    • High-performance drawing interface with responsive, smoothed strokes
    • Adjustable drawing parameters and undo/clear functionality
    • Moderation and administrative interfaces for store personnel
  • Distributed Infrastructure

    • MQTT-based in-store messaging hub
    • Cloud-backed storage with scheduled daily synchronization
    • Robust handling of concurrent inputs and long-running uptime
  • Customer Takeaway

    • Automated generation of animated message exports
    • Downloadable assets for personal sharing and social media
  • Collage of colorfule designs of the love message cloud.

Why This Project Matters

This project demonstrates how emotionally driven, user-generated content can be transformed into a technically robust, spatially responsive retail platform. By combining real-time graphics, depth-based sensing, and distributed systems, the installation responds subtly to human presence while preserving intimacy—scaling internationally without losing emotional nuance.

  • VASHI Love Wall wide still image (closeup)